A year in the planning and execution, involving a nationwide search for funny, characterful 'Real Dogs' to adorn Dog Chow's new packaging, in tandem with a European promotional campaign to find the stories behind real dogs who are super models to their loving owners, BETA Dog Chow has now launched across Europe.

Shooting in UK, Spain and Poland with Seymour Powell and AFG/McCann, we had some of the biggest laughs we've had on shoots as the dogs strutted their stuff to produce some truly memorable portraits. 

Fabulous concept from Seymour Powell so thanks to Nicole, Rebecca, Claire and Alex for their talent and dedication and to Tiago and Lorna for being such supportive clients.