We were thrilled to work on a quirky campaign with Lily's Kitchen and Who Wot Why to reassure affectionate pet owners that the love they showed to their pets wasn't bonkers.

Now breaking in Press, Social media and a Poster Campaign across London, our cat and dog heroes show their 'pet parents' just how life should be lived from their point of view.

Thanks to Anne, Simeon, Matt and Paul at Who Wot Why for creating 'no ordinary pet food campaign' - a pleasure to be involved in such an original concept.